Who Is Hollywood? Robert got the nickname “Hollywood” because of his velvet voice and his movie star charm. From Boston to New Orleans to Dallas to the Big Apple, the Denzel Washington of the airwaves has worked at some of today’s premier music outlets. In the early 90s, he was a top-rated afternoon drive jock in New York. While at WBLS as a part-timer/production person, he was asked to fill in for the legendary Frankie Crocker and held the afternoon shift for 2 years. However, voice acting and audio production, were always coursing through his veins.